Webinar
THURSDAY, JULY 9, 2015
Join Opower’s Nancy Hersh, Vice President of Analytics, to learn how we’re putting that data to work — and helping nearly 100 utilities worldwide bring deep personalization to every customer touchpoint.
By attending this webinar, you will:
Join Opower’s Nancy Hersh, Vice President of Analytics, to learn how we’re putting that data to work — and helping nearly 100 utilities worldwide bring deep personalization to every customer touchpoint.
By attending this webinar, you will:
- Learn how energy retailers can use predictive analytics to improve customer experience and increase customer loyalty
- Discover how big data insights & behavioural design can boost the ROI of energy retailer’s marketing campaigns
- Hear how utility leaders are already using predictive analytics to reach the right customers, with the right message, through the right channel, at the right time
Featured Speakers
Nancy Hersh
VP, Analytics, Opower
Nancy leads the Opower Analytics team, which utilizes quantitative techniques to drive energy efficiency. Responsibilities include program design, evaluation of client results and analytic innovations.
Nancy has over ten years of Analytics experience. Prior to Opower, Nancy was the Managing Director of Business Intelligence at the Corporate Executive Board (EXBD), where she applied analytics to solve the company’s most pressing challenges across Sales, Marketing and Finance. Earlier in her career, Nancy ran the Analytics group at Digital Impact, an online direct marketing company, worked in private equity investing at Seaver Kent & Company, and was a management consultant at the Boston Consulting Group.
Nancy received her M.S. and B.S. from Stanford University in Engineering-Economic Systems and Industrial Engineering, respectively.
VP, Analytics, Opower
Nancy leads the Opower Analytics team, which utilizes quantitative techniques to drive energy efficiency. Responsibilities include program design, evaluation of client results and analytic innovations.
Nancy has over ten years of Analytics experience. Prior to Opower, Nancy was the Managing Director of Business Intelligence at the Corporate Executive Board (EXBD), where she applied analytics to solve the company’s most pressing challenges across Sales, Marketing and Finance. Earlier in her career, Nancy ran the Analytics group at Digital Impact, an online direct marketing company, worked in private equity investing at Seaver Kent & Company, and was a management consultant at the Boston Consulting Group.
Nancy received her M.S. and B.S. from Stanford University in Engineering-Economic Systems and Industrial Engineering, respectively.