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Demand Response

Transform the way you manage peak demand.

  • Save energy at peak hours
  • Boost customer satisfaction
  • Engage 100% of your customers
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The basics

What you can do with Demand Response

Examples of the versions of demand response on desktop, tablet, and mobile.
  • Motivate customers to save energy during peak demand
  • Boost dynamic pricing participation
  • Increase customer satisfaction
  • Market your DSM programs

Demand response that customers love

Customer base icon.

100% of your customers

Engage your entire customer base — not just the 10% who participate in device-based DR.

Cost savings with demand response.

One-third the cost

Deliver reliable peak savings at one-third the cost of traditional demand response programs.

Receive complete customer satisfaction.

Overwhelming satisfaction

See 85% satisfaction — and words like “love” in your social media mentions.

Dynamic rates at scale.

Dynamic rates at scale

Increase customer participation in your dynamic rates program to 75% or more.

Examples of the messages you can send for a peak event.

Engage every customer

Deliver millions of personalized messages within minutes of calling a peak event. Calls, texts, and emails drive customers to shave 3-5% off peak demand — territory-wide, every time.

Examples of a post-event communication.

Close the feedback loop

Show customers how much energy they save during peak events. Follow-up reports motivate households to save more energy and develop long-term demand response habits.


Dependable delivery, every time

Send demand response communications fast.

Lightning-fast communications

Send millions of targeted insights within hours of calling a peak event.

One single set of tools makes for easy management.

Easy event management

Segment customers, call events, and report outcomes using a single set of tools.

Get reports in real-time.

Real-time reporting

Track progress in real time with Opower's proprietary event management software.


Ramp up dynamic pricing

Opower Demand Response works great without special pricing programs, but it’s a powerful way to shift customers onto time-of-use rates.

Read a case study

Finally, peak savings that scale

Peak savings across your service territory
Customer satisfaction with your program
The cost of traditional demand response

Help your team achieve more with Opower