One exciting thing about Smart Meters is that they can take readings as often as every 15 minutes. Using that data, we can tell customers how much energy they've used during the month (rather than at the end), and let them know about high bills before it's too late to do anything about them.
Utilities and their customers are increasingly choosing email as their preferred channel of communication. Utility customers who opt into email alerts tend to be more engaged than others, and tend to leam more than average about new ways to save energy.
Communicating via smart phones and mobile devices (such as the iPad) is critical to engaging the “on-the-go” generation about their energy use. The Opower platform seamlessly integrates with devices in people’s homes, bags, and pockets.
