A new experience for utility customers

Opower is a new customer engagement platform for the utility industry. It reinvents the way utilities interact with customers—from the quality of the information provided to the way it's presented and delivered. It helps people use energy more efficiently and ultimately save money on their energy bills.
And it vastly improves the overall customer experience by making energy use personally relevant.

Happy, efficient customers: that's the "new normal" for our 70 utility partners. Welcome to Opower.

Providing your customers with Opower

Opower is a software platform that helps utilities revolutionize the way they interact with customers. There are many reasons utilities around the globe are partnering with Opower:

Cost-effective energy efficiency
Information-based energy management is one of the most exciting innovations in the utility industry. Behavioral science and targeted, multi-channel communications make it possible to galvanize utility customers on a large scale, leading to increased engagement and sustained energy savings. We work with utilities and regulators to make our programs an integral part of energy efficiency portfolios everywhere.
Increased customer satisfaction
Energy-efficient customers are happy customers—we can prove it! Two recent, statistically rigorous surveys confirm a 5% increase in overall satisfaction among utility customers participating in Opower programs. For competitive retailers, our programs can also lead to customer retention increases and direct bottom-line gains.
Higher participation in utility-marketed programs
Opower’s platform drives increases of up to 50% in customer participation in other utility programs. Utilities with ambitious product marketing plans can leverage our platform to promote key programs at a more efficient customer acquisition rate.
Dynamic rate plan adoption
For utilities looking to transition residential and small business customers to dynamic rates, Opower offers a multi-channel marketing and customer education approach designed to achieve utility goals while keeping customer satisfaction high.
New in-home hardware adoption
Demand-response programs rely on uptake of new in-home hardware. Our platform is built to help utilities identify and offer these products to the right customers.
Industry-leading security and privacy
Our utility partners—and their customers—expect data to be handled with the utmost care. Our industry-leading Data Principles explain Opower's commitments regarding storing, using, and destroying information.

Please see our Utilities section for more information—including downloadable case studies—or contact our Client Solutions team at solutions@opower.com.