Opower

Low Income Energy Outreach

Opower's behavioral approach helps utilities share energy efficiency resources more equitably by reaching their entire customer base—including hard-to-reach low-income and low-technology segments—and helping drive energy and financial savings among those who need them most.

Equitably assist hard-to-reach customers with their home energy management

Low-income and low technology households are the customer segments with the greatest need for savings, and yet are typically the most difficult for utilities to reach. Efficiency websites and mobile applications remain largely inaccessible to these households, making it next to impossible for them to participate fully in a utility’s overall array of energy efficiency programs.

Opower Low Income Energy Outreach solution responds to the challenge of customer engagement in low-income and low-technology households by reaching them in the same way they generally hear from their utility: through the mail. Targeted, personalized Home Energy Reports deliver relevant, no-cost behavioral efficiency tips to help these households manage their energy use better—and save money while doing so. Opower drives efficiency savings in more than 85% of homes, equitably delivers a utility’s energy efficiency resources to all.

Opower Home Energy Reports may also be used to market other low-income programs through targeted promotion modules. When combined with enrollment in other programs, behavioral energy efficiency ultimately allows low-income and low technology households to allocate more of their income to essential needs beyond energy.

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