Competitive Markets

Whether balancing bank accounts, buying new shoes, or managing energy usage, today’s consumers expect to have personalized relationships with service providers—including access to information that’s relevant, intuitive, helpful, and tailored to their circumstances. Opower’s energy-user suite creates affinity and marketing opportunities in ways that support customer engagement and retention strategies.

Opower allows energy providers to deliver the right offers to the right customers at the right times. Whether it’s sharing tips with friends, running energy-savings challenges on Facebook, or claiming money-saving offers, Opower enables social networking for your utility brand, and lets customers take control through intuitive design, personalized insights, and recommendations on the go.