Behavioral Energy Efficiency

Major energy efficiency mandates are enacted every year, but low-cost ways of achieving these goals (like CFLs) are being phased out. Behavioral Energy Efficiency is the solution utilities are turning to for large-scale, cost-effective savings. When Opower deploys a behavioral program, the results are massive energy savings. Satisfied customers participate in more programs, meaning behavioral energy efficiency programs make all other utility-marketed programs more successful. This “customer engagement effect” has made Opower programs a must-have in utility portfolios around the world.

Designing behavioral programs that are successful is a science. Opower programs help utility customers make smarter decisions about their energy use and also help them save on their bills. This positions the utility as a trusted energy advisor as well as a brand customers can trust—positive outcomes in any market, since levels of customer trust and satisfaction are leading indicators of financial performance and shareholder value.

Having deployed more than 75 behavioral programs, engaged more than 15 million energy customers, and conducted more than 200 large-scale field tests, Opower has amassed the world’s largest body of experience and expertise on behavioral energy efficiency programs. We consistently and predictably deliver verified energy savings over time at an average cost-effectiveness of US$0.03/kWh saved—well below the US$0.05/kWh average for utility energy efficiency programs.