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Managing peak electricity usage is crucial for utilities to keep the grid running and keep costs in check. But engaging customers in programs that shave peak demand has never been an easy task: only 5% of U.S. homes currently participate in any kind of demand response program.
Say hello to Opower's Behavioral Demand Response (BDR) platform -- a new and high-impact solution that enables utilities to mobilize cost-effective demand response across their entire residential customer base. BDR leverages smart meter data analytics and behavioral science to deliver personalized insights that motivate customers -- millions of them -- to slash their peak-time power usage. The BDR platform's integrated multi-channel communications approach (web, text, phone, print) and data-driven targeting capabilities make it one of the most nimble and reliable DR strategies a utility can deploy.
Utilities can adopt BDR as a standalone solution, or use it to bolster existing direct load control programs. In addition, the personalized alerts and feedback that drive the BDR platform are ideally positioned to support utilities' transition to time-of-use pricing.