Opower’s system is capable of delivering millions of outbound messages in short time frames in order to meet the time sensitive objectives of utilities. Our system synchronizes delivery of content across all channels—email, postal mail, SMS and IVR—and offers customers a single control interface.
Opower’s behavioral science and data analytics give utilities and their customers even more powerful results when integrated with thermostats, which control about half of all home energy use. Through this integration we can provide even deeper EE and DR results by accessing a wide variety of wifi thermostats.
Opower 5 is built to translate large volumes of data into personalized and actionable insights for customers. Integration with our Big Data Analytics Engine allows us to perform sophisticated Visual Segmentation in real-time, tailor content, and trigger messages specific to each individual customer. Based on extensive client feedback, Opower has built Real-time Segmentation, a first of its kind GUI enabling rapid development of new customer segments across hundreds of variables. These segments never grow stale as they are then updated nightly, and together can enable millions of personalized experiences.
Recognizing the massive increase in energy data that would result from the rollout of Advanced Metering Instruments (AMI), network-enabled thermostats, energy consumption tracking devices, and digital engagement channels, Opower has been building an analytics engine capable of storing massive, dynamic data and conducting real-time analysis across the store.
The ability to import massive and diverse datasets into one system is essential to providing utilities and customers with energy analysis and insight. Opower’s data importing capabilities have been growing and evolving since 2007, with an eye toward scalability and reliability.