Consumer Marketing & Analytics

This team drives energy savings for Opower's clients through targeted, multi-channel consumer campaigns. Made up of direct-marketing gurus, online marketers, statisticians, quantitative analysts, and efficiency experts, they turn mounds of data into targeted, actionable information and outreach efforts that drive behavioral change among utility customers. In addition, our in-house measurement and verification efforts are conducted by this team—ensuring that the energy savings we're delivering are properly documented for our utility partners.