Facebook, NRDC, and Opower Partner to Develop a New Social Energy Application
Joint effort aims to motivate hundreds of millions of people to take action, become more energy efficient, and help protect the environment
ARLINGTON, Va., PALO ALTO, Calif., and WASHINGTON, D.C. – Oct. 17, 2011 – Facebook, the Natural Resources Defense Council (NRDC), and Opower today announced a first-of-its-kind partnership to use the power of social networking to raise consumer awareness about energy consumption through a joint development of a new social energy application. Leveraging the Facebook platform, the app will enable consumers who choose to participate to benchmark their home’s energy usage against a national average of similar homes, compare their energy use with friends, enter energy-saving competitions, and share tips on how to become more energy efficient.
- Compare Energy Use to Similar Homes: People will be able to benchmark their home energy use against a national database of millions of homes. All benchmarking will be done on an aggregate level, ensuring complete data privacy.
- Compare Energy Use Among Friends: People will be able to invite friends to compare their energy use against their own, show how energy efficient they are, and share tips on how to improve. The Friend Comparison Feature is a social version of Opower’s Neighbor Comparison module, which features prominently in its successful nationwide Home Energy Reporting programs.
- Publish Conversations About Energy to the Facebook Newsfeed: People will be able to share information about their energy use, rank, group participation, and tips.
- Group Development – Cooperation and Competition: Communities of people will be able to form teams to help each other achieve collective goals, as well as compete against other groups. Teams will be rewarded and incentivized by their utility or other network partners.
- Automatically Import Energy Data: Customers of participating utilities will be able to import their energy data into the application automatically, if they so choose. (Customers from utilities that are not participating will also have the option to input their energy usage into the app manually.)