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  • “We’re more likely to care about being green when told that we are wasteful compared with the house next door.“Keeping up with the Joneses is a surprisingly powerful emotion that drives action,” said Alex Laskey of Opower, a US-based firm that tells British energy firms how to nudge customers.By saying that a nearby home of the same size, with a similar number of inhabitants, is more energy-efficient, people respond by reducing their own energy use by around 3pc, the firm’s research has found.”

    Four ways your energy firm 'nudges' you to be more green

    April 9, 2015

  • “Entre as várias histórias que ouvi sobre a crise hídrica enquanto eu estava no Brasil, no início deste mês, uma me chamou mais atenção: uma colega entra no elevador do seu prédio e lê um aviso de um vizinho preocupado. 'Queridos vizinhos', dizia a nota, 'como vocês sabem, estamos em uma grave crise de abastecimento. Todos devem fazer sua parte para economizar água. É por isso que eu decidi lavar o meu carro somente uma vez por mês. Espero que todos possam contribuir abrindo mão de algo semelhante'.”

    No Brasil, água é poder

    March 27, 2015

  • Electric utilities can meet demand in one of two ways: by supplying power, or by helping consumers use less of it. But these aren’t equal options. Saving a kilowatt-hour through an energy efficiency programme costs less than half than generating a kilowatt-hour at a power plant. Saved power is plentiful, renewable, and domestic. Best of all, it produces zero carbon emissions.

    That’s why the European Union is pushing hard to cut its energy consumption 20% by 2020, and 27% by 2030. These are good targets — but the EU isn’t on track to meet them.

    Why is Europe wasting its cheapest, cleanest energy resource?

    March 11, 2015

  • “Opower is a publicly held US based Software-as-a-Service (SaaS) company that provides cloud-based software to the utility industry in order to transform the way utilities relate to their customers. In November last year the company published a White Paper that quantifies the value of strong customer relationships.”

    How smart is Europe?

    March 1, 2015

  • “A proactive and personalised approach to assessing when the nine minutes of attention are given to energy by individuals is required. Utilities must convert those moments into positive experiences and position themselves favourably to provide the new, data-reliant services that are widely agreed to be so important to future profitability.”

    Mastering engagement

    February 27, 2015

  • “A marketing executive with a background in accounting, Ainsworth is clear that competitive energy markets of the future will be defined by engagement.”

    Interview: Anthony Ainsworth, marketing director, Eon

    February 27, 2015

  • Opower, providing cloud-based software for the utility industry, has unveiled the next generation of its customer engagement platform, Opower 6. The expanded platform, which includes a new Customer Care solution, will help utilities improve customer experience while driving bottom-line business results, reducing cost-to-serve, increasing customer satisfaction and offering new products and services.

    Opower expands platform to improve utility customer service

    February 19, 2015

  • “Opower, a global leader in cloud-based software for the utility industry, today unveiled the next generation of its customer engagement platform, Opower 6. The expanded platform, which includes a new Customer Care solution, will help utilities improve customer experience while driving bottom-line business results, reducing cost-to-serve, increasing customer satisfaction and offering new products and services.”

    Opower Expands to Improve Utility Customer Service

    February 18, 2015

  • “Not only new technology: research can give brilliant results in the field of behavioral studies. This is the case of energy efficiency and better use of resources, an area where it is essential to enable a strong motivation of consumers.”

    Opower: "So you can save 12 TWh per year in Europe"

    February 18, 2015

  • “Alex Laskey loves to use examples from other sectors to explain the business model. He had just paid his bill at a restaurant in Paris, when he received a text message: "My credit card company queried my bill of 120 euros." This kind of attentive customer relationship is what Alex wants to see in the energy sector.”

    The Enlightenment: the US company Opower shows consumers systematically how they can save energy

    January 23, 2015

  • “Opower, a global leader in cloud-based software for the utility industry, has supported the successful rollout of a new customer engagement platform to Hong Kong-based CLP (China Light & Power) Power’s 2 .1 million residential customers.”

    Opower and CLP Power Gives Hong Kong’s Consumers More Control

    January 16, 2015

Opower customers have