Company Coverage

  • “Robert Cialdini, the father of the “commitment principle,” is now chief scientist at Opower, which focuses on using the psychological trick he coined to lower energy usage. It’s based on his famous “door-hanger” experiment: In 2007 he and colleagues went through neighborhoods in San Diego hanging notices on doors encouraging home dwellers to reduce their energy usage. Some of the signs nudged people to cut their consumption to save money or to be better citizens, but one simply said that “most people in the neighborhood” were conserving energy. It proved to be the most effective.”

    A Massive Social Experiment On You Is Under Way, And You Will Love It

    January 21, 2015

  • “70 percent of employees at the software company Opower in Virginia have standing desks including Carleigh Graves. "The first week of standing was challenging, my feet hurt. But I don't feel any pain anymore,” she says.

    Health experts want people to stand more. A new study finds sitting is linked to a higher risk of death, cancer, diabetes and heart disease, even for people who exercise regularly.”

    Study: Too Much Sitting Endangers Health

    January 19, 2015

  • “Opower reports that its technology platform has saved six terawatt-hours (TWh) of energy through more than 95 utility deployments worldwide both business and residential. The energy savings is equivalent to taking more than two million people—roughly the combined population of Alaska and Hawaii—off the grid for a full year; removing nearly 900,000 cars from the road for a year; or preserving 32,000 acres of forests. In addition to the reduced emissions, customers’ have saved more than $700 million in reduced power bills.”

    Opower Platform Reaches Six TWh of Energy Savings

    January 19, 2015

  • “Rootop solar power is a booming business in the United States. It's getting easier and easier to do financially and technologically. But the least technological aspect of the process, physically putting panels on a roof, may need to be rethought according to Opower (NYSE: OPWR  ), a utility data specialist. Its findings not only show that rooftop solar might benefit from a truly minor "tweak," but also proves just how important properly vetted utility data can be to the utility industry.”

    You're Doing it Wrong! Your Rooftop Solar Panels Aren't Facing the Right Way

    January 17, 2015

  • In October, we described an experiment that tried peer pressuring Americans into conserving electricity during peak hours. (Here’s why that’s important.) On high-demand days, a company called Opower telephoned people to remind them to cut back on their energy use. Each time, it followed up with e-mails telling people how much they saved compared with their neighbors.

    Perhaps it was peer pressure, or perhaps it was the telephone calls themselves that did the trick. Either way, people on those days used almost 3 percent less electricity on average, which is a pretty big decline as far as these things go. 

    Recently, the results of a similar experiment in Japan came out. That program posted similar numbers, but with an even milder nudge. All they did was ask politely.”

    Want people to save energy? Just ask nicely. (It works)

    January 8, 2015

Opower customers have