“Opower Vice President Kevin Hamilton noted that "across the industry you saw big investments in the underlying technology infrastructure that allows us to push demand response forward."
That underlying infrastructure includes data analytics capable of more quickly analyzing power demand, meaning response programs can be scaled up to millions of customers. It also involves significant work done to consider and improve the customer side of the experience, especially as companies increasingly see that boosting customer engagement with a program is key to maximizing its potential.
That means in the future when utilities are considering demand response they may consider the programs an asset to their customer outreach, not just load management.”
2014 for demand response: The best of times, the worst of times
December 16, 2014