More and more, utilities are choosing demand response (DR) as a way to balance grid operations, lower energy prices for consumers, and integrate renewable resources like solar power. Utilities have traditionally relied on large commercial customers to achieve those results. Yet residential customers represent a huge, untapped DR resource.
How can utilities reach deeper into their service territories to engage the 95% of homes that aren't participating in DR? Leaders in the space are looking beyond existing models and employing solutions that take advantage of these industry trends:
New customer-facing technologies
Regulatory support for dynamic rates
Consumer adoption of connected devices
To get the most out of their DR programs, utilities need to employ a comprehensive approach based on three key strategies.
Curious to know what these 3 strategies are? Read on to find out!
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