Using Experimental Design to Measure Energy Efficiency
How best to measure energy savings for behavior-based programs
17 Thursday, May 17, 2012, 3:00 PM - 4:00 PM EDT
Join experts in energy efficiency and behavioral programs Michael Li from the Department of Energy and Annika Todd from Lawrence Berkeley National Laboratory as they discuss best practices for measuring savings from behavior and consumer education programs. Evidence is key to evaluating success, but it can be difficult to gather. Add the difficulty of seeking to measure the absence of something, such as the amount of energy that someone didn’t use, and it’s easy to understand the complexity in evaluating efficiency programs. Still, programs that deliver savings through behavior change offer a unique opportunity to measure actual energy savings with precision and without bias. As energy efficiency programs are delivered to millions of households each month, evaluation standards and precise measurement are becoming increasingly important. Join Mr. Li and Dr. Todd as they discuss the recent report from the State & Local Energy Efficiency Action Network on best practices for measurement of behavioral programs. If you're an efficiency regulator, program administrator, provider, stakeholder, or advocate, or simply interested in the application of experimental design in the energy industry, we're sure you'll enjoy Mr. Li and Dr. Todd's presentation as part of our ongoing "Power of Energy Information" webinar series.
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Annika Todd Lawrence Berkeley National Laboratory
Dr. Annika Todd is a Senior Scientific Engineering Associate in the Electricity Markets and Policy Group at Lawrence Berkeley National Laboratory. Annika is an experimental and behavioral economist, and conducts research and analysis on Energy Efficiency, Demand Response, and Smart Grid topics, including Smart Grid Investment Grant (SGIG) Dynamic Pricing Projects, Evaluation, Measurement and Verification of Energy Efficiency Programs, and Technical Assistance to States on Energy Efficiency Programs.Annika’s research has included investigating the impact of prices and various behavior-based factors on energy consumption through large-scale field experiments, including the effect of dynamic pricing, smart sensor technology, high frequency feedback, competition, micro-raffle incentives, information overload, and social incentives, as well as evaluating the overall impact of behavior-based energy efficiency programs.
Previously, Annika was a postdoctoral researcher at the Precourt Energy Efficiency Center at Stanford, working as part of a team that received a $6 million grant to carry out experimental behavioral research from the U.S. Department of Energy’s Advanced Research Projects - Energy (ARPA-E). She was also a co-chair of the Behavior, Energy & Climate Change (BECC) conference in 2010.
Annika has a PhD in Economics from Stanford University, and holds a BA in Molecular and Cell Biology as well as a BA in Economics from the University of California, Berkeley. She has extensive experience in experimental design, behavioral theory and models, statistical analysis and econometric techniques, behavioral financial markets, and game theoretic analysis.
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Michael Li U.S. Department of Energy
Michael is currently a special advisor for electricity policy in the Office of the Secretary. Michael works on a variety of transmission, renewable energy and energy efficiency issues. In the area of energy efficiency, he focuses evaluation, measurement and verification, data access and behavior based efficiency. Michael also leads the Customer Information and Behavior group for the State and Local Energy Efficiency Action Network.
Prior to joining DOE, Michael was a senior policy advisor on climate change at the British Embassy here in Washington and served as the chief of staff at the Maryland Energy Administration. He is the principal architect of many of Maryland’s recent energy policies, including Maryland’s renewable portfolio standard.
A native of South Jersey, Michael has a B.S. in Human Ecology from Rutgers University and a Masters of Public Policy from Johns Hopkins University.
