Beyond Usability: 5 Steps Toward Persuasive Product Design
Tips for influencing behavior through design
02 Wednesday, May 02, 2012, 4:00 PM - 5:00 PM EDT
User experience professionals are experts in designing usable, functional products, but as an industry we’ve only recently developed toolkits for designing products to change behavior. Join Deena Rosen from Opower and Tucker Fort from Smart Design for the next webinar in our ongoing series “The Power of Energy Information” as they provide an overview of persuasive design, offer simple techniques that anyone can fold into his or her design process, and illustrate real-world examples of these techniques in use within the energy industry. They’ll also point to additional resources and examples from other industries where persuasive design is proving its effectiveness. Energy efficiency program managers, communications and marketing leads, and design consultants will find this webinar particularly interesting. Please send along to your colleagues and recommend that they attend!
Deena Rosen OpowerDeena leads the User Experience (UX) team at Opower, which is responsible for the user experience of the entire suite of Opower products. What gets her out of bed in the morning? The challenge of using persuasive design to motivate, educate, and engage people in a long-term conversation about energy use. Deena has been designing simple, friendly, engaging user experiences for over a decade. She received her Masters of Science in Product Design from Stanford University and her Computer Science degree from Duke University, and has worked for Smart Design, Clif Bar, and Avon Products. She's often seen doodling concepts on post-its, talking to people about Opower, or nagging friends to turn their lights off.
Tucker Fort Smart DesignTucker is an optimist and a realist. He is constantly searching for those unexpected connections that have the power to change our expectations and enable new ideas that just make sense – for people and business.
At Smart Design, Tucker digs into his deep expertise in research, strategy, and design allow him to uncover relevant opportunities and inspire teams to create compelling consumer experiences. He leads multidisciplinary projects across a diverse range of industries – housewares, consumer electronics, mobile, automobile, beverage, energy, sportswear, & beauty.
Tucker has taught product design at Parsons New School of Design and currently guest lectures innovation classes at NYU Stern and Columbia Business Schools. He holds a Masters in Industrial Design from Pratt Institute and a BE in Mechanical Engineering from Vanderbilt University.