Following $4 billion of US stimulus funding in 2008, smart meter deployments in the US have taken off and there are now in excess of 27 million meters deployed. One of the features of these roll-out programmes has been the relative lack of customer engagement, so today utilities such as BGE, and Pacific Gas and Electric Company (PG&E) face opposition from their residential customer base where users fail to understand the value of these devices. Opower has developed a customer engagement platform that provides utilities with a way to demonstrate the benefits of smart meters to customers. Since 2007, Opower claims to have delivered energy savings of over $165 million to the end customers of its utility clients. This report helps utilities better understand this offering and finds that Opower’s strategy and market timing means the firm is well positioned to succeed in a market that has already seen the demise of home energy management offerings from Google and Microsoft.