Books

• Yes!: 50 Scientifically Proven Ways to be Persuasive

  Noah Goldstein, Steve Martin and Robert Cialdini - June 10, 2008

  "Yes! is the single best introduction to, and distillation of, research and wisdom on how to change people's minds, including your own." –Warren Bennis, University of Southern California

• Influence: The Psychology of Persuasion

  Robert Cialdini - December 26, 2006

  Arguably the most well-known book on what is increasingly becoming the science of persuasion. –Amazon.com review

• Attitudes and Opinions

  Wesley Schultz - December 13, 2004

  This text broadly covers the study of attitudes and opinions, relating the two to the processes of social perception and social cognition.

• Theory and research on environmental attitudes and behavior

  L. Zelezny and Wesley Schultz - July 26, 2004

  A comprehensive set of articles on the impact of behavior and attitudes on various environmental goals.