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  • The Value of Utility Customer Engagement

    Opower - June 26, 2014

    Utilities around the world are planning or deploying massive customer engagement initiatives, and for good reason. Customers in the U.S. currently spend less than seven minutes each year interacting with their utilities, and persistent deficits in customer engagement can become a major liability. Successful customer engagement creates significant value for utility shareholders. Opower has developed a business case framework to quantify potential benefits of customer engagement through cost savings across various areas of utility operations. This whitepaper identifies the value of customer engagement.
  • Unlocking Energy Efficiency for Low-Income Utility Customers

    Opower - June 19, 2014

    Low-income energy efficiency programs provide financially vulnerable utility customers with important energy savings. To date, low-income programs have faced challenges in driving participation among the over 10 million American families below 200% of the federal poverty level. This whitepaper discusses how utilities can engage these customers to drive important bill savings, energy savings, and broader system benefits.
  • Unlocking the Potential of Behavioral Energy Efficiency in Europe

    Opower - June 12, 2014

    Behavioural energy efficiency programmes are built on a single powerful idea: that providing people with better information about their energy use motivates them to use less. When utility customers start receiving proactive, personalised insights into reducing their energy waste, they pay attention and start changing their behaviour, transforming into a clean energy resource. This first-of-its-kind study quantifies how Home Energy Reporting -- an established, cost-effective, highly scalable type of behavioural efficiency programme -- can drive these results in 26 European countries. Deploying behavioural energy efficiency programmes could save enough energy to power every home in five European countries -- plus those in Strasbourg and Brussels.

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  • Opower's Solution Reduces Smart Meter Roll-Out Risks

    Verdantix - October 1, 2012

    Following $4 billion of US stimulus funding in 2008, smart meter deployments in the US have taken off and there are now in excess of 27 million meters deployed. One of the features of these roll-out programmes has been the relative lack of customer engagement, so today utilities such as BGE, and Pacific Gas and Electric Company (PG&E) face opposition from their residential customer base where users fail to understand the value of these devices. Opower has developed a customer engagement platform that provides utilities with a way to demonstrate the benefits of smart meters to customers. Since 2007, Opower claims to have delivered energy savings of over $165 million to the end customers of its utility clients. This report helps utilities better understand this offering and finds that Opower’s strategy and market timing means the firm is well positioned to succeed in a market that has already seen the demise of home energy management offerings from Google and Microsoft.
  • Behaviour Change and Energy Use

    The United Kingdom's Cabinet Office - Behavioral Insight Team and the Department of Energy & Climate Change - July 6, 2011

    Drawing on evidence from behavioural economics and psychology, this paper outlines steps the Government is taking to work with the private sector to address the energy challenges currently facing the UK.
  • M&V Principles for Behavior-Based Efficiency Programs

    The Brattle Group - May 31, 2011

    A guideline document which puts forward the main principles of scientific research that yield a statistically valid program design and program impact metrics for behavior-based efficiency programs.

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